Creating to change. Following the evolution of needs, technological innovation and our social vision. Helping to create a more livable world, designing a better tomorrow and human-centered living. The entire activity of our Group has been shaped over time on these founding values. If we had to choose a key concept to define the result of our work, we would use that of “ethical beauty”: precisely the term kalón, which in ancient Greece described total harmony between external appearance and essence, between form and ethical action.
Needs change, expectations grow. As our customers are increasingly aware and therefore sensitive to ecological issues, and at the same time the market is evolving, it has seemed increasingly evident to us how high quality materials with low environmental impact, throughout their production and life cycle, are essential for our practice and everyone's daily life. Cutting-edge solutions that distinguish us as productively sustainable and aesthetically enchanting: to provide quality responses from a Group that has the ambition to be the forerunner of an interdisciplinary production style worldwide.
With 60 years of experience, we have understood how maintaining a dialogue with customers and stakeholders is essential to progress. In a short time, architects, designers, housing professionals, engineers and general contractors have become the targets of our research, stimulating us to identify the most appropriate ways to put forward truly adequate responses to their needs; inspiring us to become forerunners of trends, consumption and future needs. Each with their own demands, each with their own peculiarities: by working in synergy we best interpret their boldest ideas and the most daring technical needs to achieve the goal of creating contemporary, sustainable and efficient environments.
Reading these pages will provide an insight into the way we involve each stakeholder in the constant dialogue that Iris Ceramica Group has established as one of its main missions, implementing projects that can affect the very concept of sustainable growth, becoming the spokesperson for ethical ideas aimed at the territory and, in a broader sense, the community.