All Iris Ceramica Group products are a synthesis of quality and technology, beauty and craftsmanship: objects with an exclusive design and high performance that at the same time improve quality of life, in order to guarantee a future on a human scale for all of us.
The product therefore embodies an idea, a project, a system of values that sees the the company as a part of society and the driving force behind a constant commitment to research, innovation and social responsibility, particularly in terms of environmental impact.
This interdisciplinary approach has always driven us to develop some of the most revolutionary and original technologies in the sector, to which almost 10% of annual turnover is dedicated: not just an objective, therefore, but the horizon of our corporate strategy.
By involving all stakeholders, people and organizations with different backgrounds, we have built a creative network inspired by a shared value system. Attentive listening to their needs, expectations and objectives is the strength that allows us to develop new processes and take concrete action to satisfy the network and generate value for the whole chain: economic value is thus redistributed to contribute to a solid and cohesive community. Promoting Italian know-how, one of the Group's cornerstones, also includes supporting the creativity of artists, designers and architects, to leave a tangible mark on the global cultural landscape and link the concept of art to that of sustainability.
The Group is in fact party to important collaborations in the field of art, linking its name to installations and performances, photography exhibitions, design and architecture fairs. Major international events include the Venice Architecture Biennale, of which the Group has twice been the main sponsor: after its debut in 2018 as the sponsor of the Italian Pavilion, supporting the values of the "Arcipelago Italia" project, curated by architect Mario Cucinella, in 2021, for the 17th Architecture Biennale, Iris Ceramica Group participated as the main sponsor of the Italian Pavilion, curated by architect Alessandro Melis, on the theme of “Resilient Communities”, sharing the urgency of building a new alliance between nature and society, seeking solutions for collective well-being. In the area of environmental sustainability, the Group is also carrying out the “Zero Emission” project, which is focused on reducing the volatile organic molecules present in fumes, including odors, with a view to reconciling production with the well-being of citizens who living near production plants. Finally, as an important first step towards the future production of zero CO2: emissions ceramics, thanks to a partnership with SNAM, in 2022 the new Iris Ceramica Group plant in Castellarano (RE) will be equipped with native technologies that will allow it to use green hydrogen in production processes.